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079 - The Future of Market Development Funds and Through-Channel Marketing Automation webinar
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Partnerships Unraveled hosted a panel discussion titled: "2024 Vision: Revolutionizing Growth with MDF and TCMA".
Industry experts gathered to discuss the latest trends in the optimization of Market Development Funds, and how to leverage Through-Channel Marketing Automation for accelerated Demand Generation, covering different topics such as:
- Accrual-based vs proposal-based MDF programs. How is the industry shifting and why?
- How can vendors enhance the effectiveness of their MDF?
- Challenges in getting smaller partners to participate in demand-generation activities.
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The skinny
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