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069 - Allan Adler - The Future State of Channel Marketing
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What’s the future of channel marketing?
In this podcast episode, Allan Adler, Managing Partner at Digital Bridge Partners, shares his vision on how channel marketing will transform and how important an ecosystem approach is to make the transition successfully.
Allan shared a few tips to hop on the time machine:
Flip the traditional 80-20 Pareto principle with technology
Use SMBs as a growth lever
Bring your alliance program and channel program together
Know everything that’s going on within your partner ecosystem
Have you already made the shift? Please let us know, we love to…
The skinny
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