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104 - Jay McBain - Halftime in the Decade of the Ecosystem
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In this insightful episode, we welcome Jay McBain, Chief Analyst at Canalys, to discuss the evolving world of partnerships and the "decade of the ecosystem." Jay shares his expertise on key shifts in the B2B landscape and highlights five major trends for 2024 that every channel leader should know:
B2B Buying is Changing – New buyers prefer digital-first, digital-only solutions and prioritize seamless integrations over traditional sales interactions.
2024: The Year of Platforms – The most successful companies are now platform-driven, enabling partners to add value and enhance…
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