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109- Mayka Rosales-Peterson - Emerging Trends in Channel Marketing
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In this episode of Partnerships Unraveled, we sit down with Mayka Rosales-Peterson to explore the evolving role of marketing in the channel. Mayka shares her no-nonsense approach to marketing in the channel, drawing from her experience working with hundreds of partners.
Mayka talks about the biggest misconceptions partners have about marketing and why going digital is no longer optional—it’s essential for growth. She explains how marketing has become the new sales, especially for millennial and Gen Z decision-makers who prefer digital engagement over traditional sales…
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