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Nevzat Bucioglu - Why Demand Gen Beats Partner Enablement
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Too many vendors leave partners to figure out demand generation on their own—and it’s not working.
This week on Partnerships Unraveled, we sit down with Nevzat Bucioglu, Channel Lead for the DACH region at Commvault, to discuss why partner enablement alone isn’t enough—and how vendors can truly fuel partner demand and drive long-term success.
- Why traditional MDF spending, especially on telemarketing fails
- How a "nurture-first" strategy creates higher-quality, sales-ready leads
- The power of co-selling: why vendors should stop throwing leads at partners and start closing…
The skinny
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