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093 - Harold Nelissen - Building Customer-Centric Partner Programs
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Unlock the secrets to revolutionizing your partner programs with insights from Harold Nelissen, a partner programs expert from Trend Micro! This week on Partnerships Unraveled, Harold reveals how transitioning from traditional, transaction-based models to customer-centric strategies can transform your partner relationships.
Learn how understanding customer needs and working backward can create a win-win scenario for both partners and customers, enhancing the overall experience. Harold shares Trend Micro’s innovative approach of using back-end rebates and incentives to reward…
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