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091 - Craig Patterson - AI Driven Channel Success
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Learn how to drive channel success by leveraging AI with Craig Patterson, SVP of Global Channels at Aryaka. Craig brings his wealth of experience to reveal how Aryaka's channel-first strategy drives over 90% of its revenue by fostering trusted relationships with enterprise clients.
Learn about the transition from transactional to value-driven engagements, the changing dynamics in global markets, especially Europe, and the critical role flexible purchasing options play in meeting customer needs.
We venture into the future of AI in channel go-to-market strategies. Whether it's…
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