Shows / Leading Local Insights
Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Episodes
Leading Local InsightsBigger Thinking, Better Outcomes: Locality’s Ann Hailer on Making CTV and Broadcast Work Together
Viewers don't think about whether they're watching broadcast or streaming. They just watch. Advertisers, though, still plan, buy and measure the two…
Leading Local InsightsApple Maps Ads: A New Revenue Opportunity for Local Media
Apple is now selling ads in Apple Maps, creating another potential competitor for local advertising dollars. But BIA’s Mike Boland sees an opportunity for…
Leading Local InsightsTV’s AI Blind Spot: Tracy Swedlow on What Broadcasters Are Missing
AI is changing how TV advertising is created, sold, and delivered. It’s opening new possibilities for ad products, personalization, and commerce. But Tracy…
Leading Local InsightsNumbers & Narratives: BIA Execs Break Down the Latest Forecast
Consumer surveys sound gloomy, but wallets keep opening, and local advertising is following the money. In this episode, BIA analysts break down the latest…
Leading Local InsightsChatGPT Ads Hit One Billion
OpenAI’s ad business has reached a $1 billion annualized revenue rate after roughly 200 days, signaling that ChatGPT ads are moving quickly from experiment to…
Leading Local InsightsPolitical Crowd-Out: Record Spending Squeezes Local Advertisers
Local TV can feel like the safest bet for reach, until election season turns the ad break into a bidding war. In this Leading Local Insights Podcast, joined by…
Leading Local InsightsSelling More Than a 30-Second Spot: Advertising That Gets Renewed
Turning a QR code into qualified leads, first-party customer data, and advertiser renewals is easier said than done. In this episode, Josh Good, Manager of…
Leading Local InsightsThe Connected Car: Advertising's Next Frontier
What happens when your car becomes a media platform? As vehicles become increasingly connected, personalized, and AI-enabled, automakers are creating new…
Leading Local InsightsWhat Google I/O 2026 Means for Search, Shopping, and Local Media
In the third installment of BIA’s AI podcast series, BIA’s Celine Matthiessen and media analyst Mike Boland unpack the biggest announcements from Google I/O…
Leading Local InsightsHow Conversational AI Is Changing Discovery for Brands and Media
This episode of BIA’s Leading Local Insights Podcast explores how conversational AI is reshaping search, discovery, and online visibility for brands…
Leading Local InsightsHow AI Ads in ChatGPT Are Reshaping Advertising
This episode of BIA’s Leading Local Insights Podcast explores OpenAI’s move into advertising within ChatGPT and what it could mean for brands, agencies, and…
Leading Local InsightsThe Hidden Risk: When Traffic Breaks and What That Means for Revenue
It’s not the flashiest part of a media business, but when it breaks, everything breaks. In this episode of BIA’s Leading Local Insights Podcast, Rick Ducey…
Leading Local InsightsFrom Forecast to Revenue: Turning Market Data into Sales Advantage
In today’s complex local media landscape, data alone isn’t enough. It’s how you use it that drives revenue. In this episode, BIA’s Christina Hurley is joined…
Leading Local InsightsFrom Inventory to Impact: The Shift to Outcome-Driven Media Sales
If you're navigating the shift from traditional media to integrated digital sales or looking to unlock new revenue growth, this episode provides a clear…
Leading Local InsightsRethinking Local OOH: Not Just Seen — Acted On
How digital out of home is turning visibility into measurable action and why marketers are paying closer attention. Out of home (OOH) advertising has long been…
Leading Local InsightsAutomotive Advertising in 2026: The Evolving Role of Broadcast and CTV
The story everyone repeats about auto advertising is simple: digital won, broadcast lost. In this episode of Leading Local Insights, guest host and media…
Leading Local InsightsThe Hiring Reset: Where the Real Media & Ad Tech Jobs Are in 2026
The hiring market in media and advertising isn’t collapsing. It’s resetting. In this episode, BIA’s Rick Ducey sits down with Robert Hawthorne, President of…
Leading Local InsightsInside the $182B Local Ad Market: Key Trends for 2026
Local advertising is entering one of its most complex and opportunity-rich years yet. In this episode of Leading Local Insights, BIA Founder & CEO Tom Buono…
Leading Local InsightsThe Future of Local Advertising: Building a Single Source of Truth
In today’s fast-paced advertising world, it’s more important than ever to connect your advertising spend to actual sales growth. In this episode, Rick Ducey…
Leading Local InsightsEngaging Consumers: Valpak CSO Jay Loeffler on Data-Driven Local Advertising Strategies During Economic Challenges
"Even with economic uncertainty, there is an opportunity to step up as leaders in our respective industries to guide our advertising partners with critical…
Leading Local InsightsEnhancing Public Safety: The Evolution and Impact of Datacasting
Did you know that broadcast datacasting, which started with closed captioning, now plays a vital role in public safety and emergency communications?…
Leading Local Insights2024 Election Insights: Lessons for the Next Cycle
Industry experts Steve Passwaiter (Silver Oak Political), Nicole Ovadia (BIA), and Paige Albiniak (TVNewsCheck) dissect the 2024 election aftermath in this…
Leading Local InsightsDirect Mail's Digital Revolution: A Conversation with Valpak CRO Jay Loeffler
In the digital age, direct mail is adapting to remain a powerful force in local advertising. In this episode, Valpak's CRO, Jay Loeffler, joins BIA's Nicole…
Leading Local InsightsLocal Radio in Focus: Geofencing, Politics, and Revenue Growth
In our latest podcast episode, BIA's Nicole Ovadia and Rick Ducey delve into key topics from our recent RAB webinar on local radio opportunities. They explore…
Leading Local InsightsPolitical Advertisers Flock to CTV/OTT: A New Era in Campaign Spending
Political ads are dominating Connected TV (CTV) and Over-The-Top (OTT) platforms. On this episode, BIA’s Nicole Ovadia welcomes Rich Crone, Director of…
Leading Local InsightsThe Money Trail: Political Shakeups and Down Ballot Races Captivating Local Ad Dollars
The 2024 election landscape is anything but constant. Recent changes at the top of the Democratic ticket, the assassination attempts, and key non-presidential…
Leading Local InsightsUnpacking the Unexpected Record Political Ad Spending of 2024 with BIA and Steve Passwaiter
Get ready for the most expensive election season in history! With political ad spending projected to hit a staggering $11.1 billion according to BIA estimates…
Leading Local InsightsBroadcast Optimism that Won’t Stay in Vegas: BIA’s Outtake on the 2024 NAB Show
The 2024 NAB Show in Vegas put a spotlight on the seismic shifts happening in broadcasting media. Capture the optimism and excitement for what’s happening in…
Leading Local InsightsDecoding the $172 Billion Puzzle of Local Ad Spending in 2024
Unlock the secrets of what’s driving local advertising in 2024 as BIA's Nicole Ovadia and Rick Ducey discuss the firm’s March update to the 2024 U.S. Local Ad…
Leading Local InsightsLocal CTV and FAST Services Sales 2024 Outlook with Premion's John Vilade
In this general election year, CTV has become even more important for political and issue campaign media investments. As local inventory has increased and…
Leading Local InsightsDirect Mail’s Value in a Multi-Touch World: A Conversation with Valpak CRO Jay Loeffler
In this podcast episode, BIA's Nicole Ovadia interviews Jay Loeffler, the Chief Revenue Officer of Valpak, to explore the significance and adaptability of…
Leading Local InsightsThe 2024 Local Advertising Marketplace: Trends to Watch
BIA analysts analyze upcoming trends that will greatly impact the local advertising industry in 2024. They discuss a range of topics including local political…
Leading Local InsightsEmergence of Retail Media Networks: A Local Perspective
Ready to understand what’s behind the rapidly growing Retail Media Networks (RMNs)? RMNs are transforming the local advertising landscape, and industry titans…
Leading Local InsightsExploring the Impact of Streaming on Local News and Sports Broadcasting
What does the future hold for local news and sports? As the world shifts to streaming, the answer isn't as straightforward as you might think. We discuss this…
- Leading Local Insights
Grant Funding and Nationwide Alerting for Public TV Stations
BIA welcomes Kevin Ruppenthal, Director of Operations at SpectraRep, and John McCoskey, Chief Operating Officer of SpectraRep to discuss CPB’s Next Generation…
Leading Local InsightsUnraveling the Future of Local Media Revenue with Todd Handy, CRO SEBPO
Todd Handy, Chief Revenue Officer at SEBPO, and BIA’s Rick Ducey unpack the ongoing transformation of local media companies to cross-media advertising…
- Leading Local Insights
Takeaways from BIA’s Updated U.S. Ad Forecast for 2023
BIA issued an update to its 2023 U.S. Local Advertising Forecast in late June 2023. Economic and industry factors – plus input from BIA’s annual surveying of…
Leading Local InsightsVerticals in the Spotlight: Mattress & Sleep Centers/Furniture Stores
In this first episode of Verticals in the Spotlight, BIA analysts focus on two large and important verticals for local advertising – Mattress & Sleep Centers…
- Leading Local Insights
ATSC 3.0, Hybrid Radio, AI: Takeaways from the 2023 NAB Show
Over sixty-five thousand people attended the 2023 NAB Show in Las Vegas April 16-19. NAB’s Centennial Show, the event covered the latest trends and innovations…
Leading Local InsightsFrom Share of Wallet to Unified Ad Platforms and NextGen TV: Rob Weisbord, Sinclair Broadcast Group
“Future forward” is the mantra of Sinclair’s COO and President of Broadcast. Rob Weisbord. This means taking care of business today but committing to believing…
Leading Local InsightsConnected Car Insights with Roger Lanctot
Roger Lanctot, Director, Automotive Connected Mobility in the Global Automotive Practice at TechInsights, joins our podcast this week to talk about the…
Leading Local InsightsData Privacy and Compliance in Local Advertising
In this episode, BIA’s Leyla Chatti speaks with Timur Yarnall, co-founder of Neutronian, to discuss the implications of media privacy and data compliance in…
Leading Local InsightsTracking the Billions of Local Ad Dollars Spent by Home Improvement
BIA estimates the Home Improvement vertical will spend over $9.7 billion in local advertising in 2023. Direct mail is still a dominant ad channel for this…
Leading Local InsightsATSC 3.0’s Road from Lighthouse to Cutover: Discussion with NAB’s Lynn Claudy
In this podcast, BIA’s Managing Director, Rick Ducey, and Lynn Claudy, SPV Technology at NAB, discuss the winding road for ATSC 3.0, where the industry is…
Leading Local InsightsIn-Dash Visual Radio Ads: Conversation with Quu's Steve Newberry
A long under-utilized but growing asset in local radio’s ad portfolio is in-screen visual display inventory comprising text and images. Basic RDS technology…
Leading Local InsightsNextGen TV Datacasting: Evolving Use Cases and Revenue
2023 brings new services and new revenue opportunities in the world of datacasting across broadcast television. BIA is forecasting $10 billion in non-core…
Leading Local InsightsAssessing OTT by Answering FAQs
In this podcast, BIA’s VP of Forecasting Nicole Ovadia shares her advertising expectations for Over-the-Top (OTT) local advertising this year. Then she asks…
Leading Local Insights“Never Ride a Rollercoaster Upside Down”: Reflections on Being an Entrepreneur with Jeff Smulyan
In this special podcast episode, BIA’s CEO, Tom Buono, sits down with legendary radio executive, Jeff Smulyan to discuss Jeff’s new book, “Never Ride a…
Leading Local InsightsNew Year New Insights: Finance/Insurance & Education
In this third, and final, episode of the New Year, New Insights podcast series, BIA analysts focus on two large and important verticals for local advertising –…
Leading Local InsightsNew Year New Insights: Restaurants & Legal
In this second episode of the New Year New Insights podcast series, BIA analysts focus on two substantial verticals for local advertising – Restaurants and…
Leading Local InsightsNew Year New Insights: Auto & Retail
There's a lot of questions regarding how the economy, inflation and other factors will affect local advertising in 2023. BIA is going to tackle as many…
Leading Local InsightsSuccessful Selling in Uncertain Times
As the new year starts, there’s a heightened focus on what it will take to succeed this year, especially with concerns about the economy. Get actionable…
- Leading Local Insights
Local TV Buying and Automation: Ad Agency Perspective
There is tremendous movement and change around the rise of automation in the buy-sell workflow for local television. In this podcast, BIA’s Rick Ducey, talks…
Leading Local InsightsEconomic Influencers on the 2023 U.S. Local Advertising Marketplace
2022 has been a year of ups and downs, creating challenges within the local advertising marketplace. Auto supply chains, inflation and a potential recession…
Leading Local InsightsOTT & CTV: Executive Insights
BIA has been closely examining the growing investments in Over-The-Top (OTT) and CTV. To look at it from an industry expert perspective, BIA held executive…
- Leading Local Insights
Assessing the Growth and Opportunity of Over-the-Top (OTT)
This episode focuses on BIA’s U.S. Local OTT forecast (from June 2022) and what it means for ad spending, localism and broadcasters competing in the OTT space…
Leading Local InsightsRetail Advertising Spend for the 2022 Holiday: BIA’s Forecast
As the holiday season approaches, all eyes are on Retail stores and their outlook for ad spending. In a two-part report series, BIA examines what the larger…
Leading Local InsightsOpportunities and Growth in Out-of-Home Advertising: Discussion with Jim Wilson from Talon America
Out-Of-Home (OOH) and Digital Out-Of-Home (DOOH) accounts for about $8 billion in advertising to reach local audiences. It’s a growing channel according to…
Leading Local InsightsTargeting and Customization Solutions with CTV
In this podcast, BIA’s Leyla Chatti talks with Walt Horstman, the Senior Vice President, and General Manager at TiVo, about CTV. They discuss how CTV is…
Leading Local InsightsSimplifying Programmatic Advertising with Joe Marino, Madhive
Cross-platform video and digital advertising using programmatic tech stacks offer increased operational efficiencies to the buying and selling of workflow…