Latest / Leading Local Insights
Selling More Than a 30-Second Spot: Advertising That Gets Renewed
Turning a QR code into qualified leads, first-party customer data, and advertiser renewals is easier said than done. In this episode, Josh Good, Manager of Marketing & Revenue Enablement at Megaphone TV, joins BIA's Mike Boland to discuss how interactive advertising is helping broadcasters transform traditional 30-second commercials into premium "interactive 30s" that generate measurable engagement and deliver stronger results for advertisers.
Josh explains how interactive formats—including polls, contests, user-generated content, and sweepstakes—can enhance broadcast TV, CTV, and digital…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.