Retail Advertising Spend for the 2022 Holiday: BIA’s Forecast

Leading Local Insights · Oct 25, 2022 · 19m

As the holiday season approaches, all eyes are on Retail stores and their outlook for ad spending. In a two-part report series, BIA examines what the larger retail outlets (i.e., Clothing Stores, Department Stores, Home Centers, and others) and specialty stories (i.e., Electronic, Furniture, Jewelry, Sporting Goods and more) will spend across different media to attract consumers.

In this podcast, BIA’s Senior Media Analyst, Leyla Chatti, discusses BIA’s forecast and findings for the Retail industry with Mark Dugan, Director of Data Insights, and Client Relations at BIA. They examine the…