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The Hiring Reset: Where the Real Media & Ad Tech Jobs Are in 2026
The hiring market in media and advertising isn’t collapsing. It’s resetting.
In this episode, BIA’s Rick Ducey sits down with Robert Hawthorne, President of Hawthorne Search, to unpack today’s two-track job market: consolidation and headcount discipline in legacy media versus continued expansion across SaaS, data, and ad tech.
They explore where real job growth is happening, how compensation plans are shifting, why Q1 and early fall are prime hiring windows, and what both employers and candidates are getting wrong about today’s process.
You’ll hear why leading organizations are defining roles…
The skinny
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