Latest / Leading Local Insights
From Forecast to Revenue: Turning Market Data into Sales Advantage
In today’s complex local media landscape, data alone isn’t enough. It’s how you use it that drives revenue.
In this episode, BIA’s Christina Hurley is joined by AdApt partners Jeff Gallop and Dave Buonfiglio, along with industry expert Shannon Kinney, to explore how BIA’s partnership with AdApt is bringing local market intelligence directly into the sales workflow.
The conversation highlights the shift from intuition led selling to data informed strategy, and how integrating BIA’s advertising forecast into AdApt’s platform helps sellers prioritize accounts, shape smarter conversations, and…
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