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Automotive Advertising in 2026: The Evolving Role of Broadcast and CTV
The story everyone repeats about auto advertising is simple: digital won, broadcast lost.
In this episode of Leading Local Insights, guest host and media analyst, Mike Boland speaks with Cox Media Group Executive Chairman and veteran broadcast leader Steve Pruett, along with BIA’s Mark Dugan, to examine a more accurate picture and outline a smarter strategic approach that includes broadcast and CTV.
Grounded in BIA’s $10.7B local automotive forecast for 2026, the discussion explores how two-thirds of digital spend coexists with broadcast’s continued strength in delivering scale, trust, and…
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