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TV’s AI Blind Spot: Tracy Swedlow on What Broadcasters Are Missing
AI is changing how TV advertising is created, sold, and delivered. It’s opening new possibilities for ad products, personalization, and commerce. But Tracy Swedlow says many TV executives are missing a big part of the story: what’s happening on the creative side, and how quickly it’s moving.
In this episode of BIA’s Leading Local Insights Podcast, BIA Managing Director Rick Ducey talks with Tracy, who has covered TV, advertising, and emerging technology since launching ITVT in 1998. She sees a gap between the AI innovators in San Francisco and the traditional TV industry, along with a major…
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