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Apple Maps Ads: A New Revenue Opportunity for Local Media
Apple is now selling ads in Apple Maps, creating another potential competitor for local advertising dollars. But BIA’s Mike Boland sees an opportunity for local media companies to expand what they sell and reach audiences their current media mix may miss.
In this episode of BIA’s Leading Local Insights podcast, Mike and BIA’s Celine Matthiessen break down how Apple Maps ads work, why Apple is moving further into advertising, which local business categories stand to benefit, and how the offering compares with Google Maps. They also explore Apple’s agency and API programs, which give…
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