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How Conversational AI Is Changing Discovery for Brands and Media
This episode of BIA’s Leading Local Insights Podcast explores how conversational AI is reshaping search, discovery, and online visibility for brands, broadcasters, and media companies. BIA’s Celine Matthiessen and media analyst Mike Boland discuss the shift from traditional keyword search to AI-driven discovery, where consumers increasingly ask detailed questions and receive synthesized answers instead of scrolling through search results.
Following BIA’s recent podcast on AI advertising inside ChatGPT, they examine how conversational AI is transforming SEO, visibility, and content strategy…
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