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ChatGPT Ads Hit One Billion
OpenAI’s ad business has reached a $1 billion annualized revenue rate after roughly 200 days, signaling that ChatGPT ads are moving quickly from experiment to ecosystem. In this Leading Local Insights Podcast episode, BIA’s Celine Matthiessen and Mike Boland explore what’s driving that growth, how ChatGPT’s advertising model is evolving, and what its global expansion could mean for advertisers and local businesses.
They also take a closer look at the ad experience, including sponsored recommendations, links and product carousels, along with the bigger questions around user trust, privacy…
The skinny
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