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In-Dash Visual Radio Ads: Conversation with Quu's Steve Newberry
A long under-utilized but growing asset in local radio’s ad portfolio is in-screen visual display inventory comprising text and images. Basic RDS technology available in 70-80 percent of cars on the road allows FM broadcaster to deliver program and advertising content. For maybe a quarter of the cars on the radio with HD Radio receivers, images can also be sent. As radio searches for new pockets of revenue growth opportunities, in-dash visual ad inventory is becoming a thing for major groups.
Quu’s CEO Steve Newberry joins us for this podcast episode to explain the visual radio ad ecosystem…
The skinny
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