Latest / Leading Local Insights
The Future of Local Advertising: Building a Single Source of Truth
In today’s fast-paced advertising world, it’s more important than ever to connect your advertising spend to actual sales growth. In this episode, Rick Ducey, Managing Director of BIA, and Senan Mele, VP of Forecasting and Data Analysis, welcome Jay Loeffler, Chief Sales Officer at Valpak. Together, they explore how data-driven planning is revolutionizing local advertising, providing a single source of intelligence that makes ad buying smarter.
If rapid advertising growth is on your radar, you’ll want to tune in—this conversation provides a roadmap.
Here are some highlights from the…
The skinny
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