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The Hidden Risk: When Traffic Breaks and What That Means for Revenue
It’s not the flashiest part of a media business, but when it breaks, everything breaks. In this episode of BIA’s Leading Local Insights Podcast, Rick Ducey sits down with Marketron CEO Jimshade Chaudhari to break down why “traffic” is one of the most critical and overlooked functions in revenue operations, and how rethinking it can unlock efficiency, scalability, and growth.
From the loss of institutional knowledge and a growing talent gap to traffic’s role as a “critical but not strategic” function, Rick and Jimshade examine how that mindset is evolving and what it means for staffing…
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