Numbers & Narratives: BIA Execs Break Down the Latest Forecast

Leading Local Insights · Oct 12, 2026 · 28m · transcript

Consumer surveys sound gloomy, but wallets keep opening, and local advertising is following the money. In this episode, BIA analysts break down the latest local media spend forecast, what’s changing across markets and categories, and what it means for media leaders.

We closely look into where local ad dollars are going, which categories show the most promise, and why CTV/OTT is becoming a bigger part of the media mix. The conversation also covers how AI is changing search and local business visibility, why TV and digital sales teams need to work together, and how consultative selling can help…