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Economic Influencers on the 2023 U.S. Local Advertising Marketplace
2022 has been a year of ups and downs, creating challenges within the local advertising marketplace. Auto supply chains, inflation and a potential recession are all concerns that will continue into the new year.
With that backdrop, BIA has issued its 2023 U.S. Local Advertising Forecast, a significant gauge on how the economy will affect overall local advertising nationwide and within local markets.
Listen to this podcast to hear BIA’s CEO & Founder, Tom Buono, and Nicole Ovadia, VP Forecasting and Analysis discuss the firm’s expectations for next year, the current state of digital…
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