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Unpacking the Unexpected Record Political Ad Spending of 2024 with BIA and Steve Passwaiter
Get ready for the most expensive election season in history! With political ad spending projected to hit a staggering $11.1 billion according to BIA estimates, the 2024 races are shaping up to be a financial frenzy. Steve Passwaiter, the president of Silver Oak Political, is joining forces with BIA's Forecasting VP, Nicole Ovadia, to make sense of it all. From the factors fueling the spending spree to the daily shifts in where campaigns are placing their ad dollars, they dive into it all. As Passwaiter says, “Buckle up – it's going to be a wild ride!”
The skinny
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