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How AI Ads in ChatGPT Are Reshaping Advertising
This episode of BIA’s Leading Local Insights Podcast explores OpenAI’s move into advertising within ChatGPT and what it could mean for brands, agencies, and media sellers. Listen as BIA’s Celine Matthiessen and media analyst Mike Boland unpack emerging AI ad formats, evolving measurement challenges, and the expanding role AI assistants could play in search, discovery, and consumer decision-making.
Celine and Mike also examine how quickly the AI advertising market is taking shape, with ChatGPT ad pricing already beginning to move closer to premium Google search inventory as advertiser interest…
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