Shows / Leading Local Insights
Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Episodes
- Leading Local Insights
NextGen TV Datacasting: What’s Ahead for Local Television
Hear from the front line about recent developments in ATSC 3.0 or NextGen TV datacasting. BIA’s forecast is that by 2030, the local TV industry’s ATSC 3.0…
Leading Local InsightsAddressable TV in the Media Ecosystem
The deployment of addressable video ad delivery has had many flavors like local ad-supported VOD on cable system platforms, digital video, OTT/ CTV and…
Leading Local InsightsResearch Perspective on the 2022-2023 Upfront
Since negotiations for the 2022-23 Upfront began, there have been lots of media articles crowing about how well the broadcast and cable networks did in the…
Leading Local InsightsInsider’s Look at Vevo’s OTT/CTV Strategies and Distribution
Every month, Vevo reaches 25% of the audience in their U.S. and worldwide markets through OTT/CTV, making them a 24/7 linear programming platform. In this…
Leading Local InsightsPlanning & Executing CTV Campaigns with Brian Hunt, Sinclair Broadcasting
CTV has exploded over the past few years nearly doubling the local revenue it pulled in nationwide since 2019. In this podcast, our guest Brian Hunt, head of…
Leading Local InsightsCTV Analytics and Insights with Justin Evans, Samsung Ads
CTV leads the way in cross-screen video and TV innovation for marketers and agencies seeking to define and activate specific audience segments. In this…
- Leading Local Insights
An Insider’s Look at Political Advertising with BIA’s New Partner AdImpact
Every day, AdImpact tracks more than 6,000 political advertising campaigns and, recently, announced ad detection on streaming devices. They are also a new…
- Leading Local Insights
Insights from BIA’s Updated Outlook for 2022 Local Advertising
After a rigorous survey of media companies and an economic analysis in the first part of 2022, BIA has adjusted its overall expectations for U.S. local…
- Leading Local Insights
NAB Leadership Foundation – Creating the Next Generation of Broadcast Leaders
The NAB Leadership Foundation’s goal is to attract, train and develop the future leaders in the Broadcast Industry. In this podcast, BIA’s Nicole Ovadia speaks…
- Leading Local Insights
The Importance of Measuring Attribution for CTV and Linear TV
Attribution is one of the leading topics today yet there’s much to unpack about its implementation, execution, efficacy, and reporting. In this podcast, BIA’s…
- Leading Local Insights
Ad Dollars and Black Owned Radio Stations: Details from Historic Report from NABOB and BIA
NABOB has teamed with BIA to provide a detailed analysis of Black Owned radio stations. The goal of the report is to shine a light on advertising dollars being…
- Leading Local Insights
The Future of Local Radio with Mike Hulvey, Neuhoff Communications
The Audio market is experiencing a resurgence with skyrocketing interest in podcasts and streaming, as well as listeners returning to local radio stations. The…
- Leading Local Insights
Bringing Addressable Advertising to Linear, VOD and Streaming TV, with Guest Chris Pizzurro, Canoe Ventures
The media community has been hearing about the national addressable TV deployment for the last few years. In this podcast, we speak with Chris Pizzurro, the…
- Leading Local Insights
Measurement vs. Currency with Lisa Ciancarelli
The ongoing debate between measurement and currency is one that continues to need to be discussed. In this podcast, our guest Lisa Ciancarelli, VP of Insights…
- Leading Local Insights
ATSC 3.0 and Watermarking Tech with Richard Glosser
In 2022, broadcasters are close to launching commercial applications of ATSC 3.0. Watermarking provides a technology for ATSC 3.0 TV broadcasters to encode…
- Leading Local Insights
CTV Attribution and the Importance of Proof of Performance with Jessica Daigle
BIA’s new Vice President of Forecasting & Analysis, Nicole Ovadia speaks with Jessica Daigle, Vice President of Sales Intelligence for TEGNA media about how…
- Leading Local Insights
The Rise of the Cable Advertising Market with Ken Little
BIA speaks with Ken Little about how cable advertising grew from its early “highwater” mark of reaching $8 million in sales to what BIA estimates will be a…
- Leading Local Insights
The Evolution of Advanced TV: from Addressability to Cross-Platform Measurement with Prasad Joglekar
The advanced television sector has evolved from addressable advertising to cross-platform identity graphing, audience deduplication, frequency capping…
- Leading Local Insights
Inside the vMVPD Juggernaut: Skinny Bundles as a New Ad Platform
In this episode our featured guest is Reed Barker, head of advertising at Philo, one of the leading brands in the CTV space. At Philo, Barker is leading the…
- Leading Local Insights
Before and After COVID - A Look at Legal Services Local Ad Spending
In this episode, BIA’s industry analyst Suzanne Ackley examines the ad spend activities of businesses in the Legal Services vertical, before and after the…
- Leading Local Insights
Coming Soon to a Screen Near You - $700M in Local Advertising
Bruce Friend, Chief Revenue Officer for Screen Engine/ASI, has long specialized at the crossroads of the entertainment and research industries. In his current…
- Leading Local Insights
Measuring the Super Bowl
The real quarterbacking for the Super Bowl started as the game finished. That’s when everyone examined measurement around ratings, national and local…
- Leading Local Insights
Outlook for Online Gambling Ad Revenue in 2022
As more states legalize Online Gambling, ad dollars flowing into this area offer new sources of local ad revenue. In this episode, Mark Fratrik, Chief…
- Leading Local Insights
Local Video Advertising Outlook for 2022
BIA forecasts local video will reach $40.5B in 2022. Of the six channels that comprise local video, local TV over-the-air (OTA) is the dominant local video…
- Leading Local Insights
Local Media Ad Revenue Eyes the Finance, Retail and Automotive Verticals
After taking all continuing COVID effects into consideration, BIA estimates $173.3 billion in total local advertising this year. That is a $17.8 billion…
- Leading Local Insights
Expectations for Automotive in 2022
The Automotive Market has undergone some major disruptions throughout the pandemic. In 2022, with supply chain issues getting ironed out and pent-up demand by…
- Leading Local Insights
Outlook for Local Television in 2022
Local TV is estimated to generate $23.3B in 2022. Key verticals for this media channel include political, gambling ads, and auto. Plus, the growth of CTV is…
- Leading Local Insights
Audio is the New Radio: Insights from Pierre Bouvard on this Key Industry Transition
The radio industry is morphing into the “audio” industry as leading groups reach across broadcast and digital platforms to reach and serve audiences and…
- Leading Local Insights
BIA’s Expectations for Local Advertising 2022: December Update
For a moment this summer, the world started to return to normal and then Delta hit fast and hard impacting travel and all types of activities and now Omicron…
- Leading Local Insights
Revenue, Management, Selling: Results from SalesFuel’s 2021 State of Media Sales Survey
SalesFuel’s Founder and CEO C. Lee Smith joins BIA’s Rick Ducey to discuss highlights from the 11th State of Media Sales survey of about 400 media sales reps…
- Leading Local Insights
Paradigm Shifts in Local Video Audience Measurement
The local video market has been upended by pandemic-induced consumer media changes. There’s a shift toward impressions-based trading, IP device-based…
- Leading Local Insights
The Rise of Audio in the Local Ad Market
BIA has been documenting the shift to digital ad spending yet local radio continues to show strength in the market as radio groups add podcasting, streaming…
- Leading Local Insights
Automotive Disruptions and Expectations: Supply Chains, Tesla, In-Car Advertising
The pandemic has disrupted global supply chains dealing the automotive industry significant blows. Loss of production capacity has led to lost sales and steep…
- Leading Local Insights
Initiatives for Racial Justice in Media: A Discussion with Bob Branson, President and CEO, Multicultural Media, Telecom and Internet Council
Diversity, Equity and Inclusion initiatives are improving the outlook for career and ownership opportunities for many in the local media industry. Since 1986…
- Leading Local Insights
Five Keys to Success in 2022: Follow the Money
In this podcast, BIA’s CEO and Founder, Tom Buono looks ahead to 2022 to offer five keys to find success. It’s all about following the money, and Tom explains…
- Leading Local Insights
Targeting Local Viewers in OTT
One of the fastest growing local ad platforms is premium video programming delivered Over-The-Top (OTT). National networks and local TV groups have developed…
- Leading Local Insights
BIA’s Increased Ad Estimate for 2022 Indicates Strong Year Ahead
In this week’s episode of Leading Local Insights, BIA’s Chief Economist and SVP Mark Fratrik discusses the company’s new 2022 U.S. Local Ad Forecast. Mark…
- Leading Local Insights
Auto Part II: Top Ad Channels for Automotive Sub-Verticals in 2021
BIA recently updated its auto advertising estimates to examine how issues like a shortage of semiconductor chips, supply disruptions and increased consumer…
- Leading Local Insights
Auto Part I: Latest Ad Revenue Estimates for Automotive Industry
A worldwide shortage of semiconductor chips has brought auto car production to a virtual halt. Pile on supply disruptions and increased consumer demand for…
- Leading Local Insights
Ad Spend Estimates and Trends for the Healthcare Vertical
Healthcare advertising took a nosedive in 2020 due to the constraints across the industry during the pandemic. BIA believes the ad spend in 2021 will…
- Leading Local Insights
Local Selling Insights from a Fashion Buying Expert
In this podcast, BIA’s VP of Insights & Analytics, Celine M, talks with fashion expert and buyer, Tania Sterl, Founder, Sterl on Style, Personal Stylist…
- Leading Local Insights
Vertical Ad Spend: Digital Event Series Takeaways
This year, BIA and SalesFuel have partnered to produce a monthly Digital Event Series that track the digital ad spend by important verticals. In this podcast…
- Leading Local Insights
OTT Forecast – Midyear Update
In this podcast, BIA’s Managing Director previews the updated OTT forecast along with the company’s OTT webinar on July 28, 2021. Gathering a diverse panel of…
- Leading Local Insights
Consumer Media Consumption’s Effect on Advertising Expectations
In July, BIA released a new advertising forecast for 16 media and 95 business categories. The updated forecast for 2021 takes into consideration the improving…
- Leading Local Insights
Real Estate Vertical Ad Spend Trends
According to Redfin, home prices nationwide this year are up 14.4% year-over-year, yet the number of homes for sale fell 49.6%. It’s an active business…
- Leading Local Insights
Economic Impact of Big Tech Platforms on the Viability of Local Broadcast News
The NAB commissioned BIA to estimate the revenue local broadcasters are losing when their news and other local content appears in Google Search and Facebook…
- Leading Local Insights
Cookies, Privacy, and the Future of Data
With changes in data and privacy laws along with policy changes in Google’s support for 3rd party cookies and Apple’s ID for Advertisers, marketers are facing…
- Leading Local Insights
Radio Moves on from Pandemic with a Focus on Digital
In this podcast, BIA’s chief economist and SVP, Mark Fratrik, Ph.D., discusses the company’s latest forecast outlook for the Radio industry. Mark looks back at…
- Leading Local Insights
Getting the Most Out of Social Media for News Audience Development and Revenue Growth
In this episode, BIA's Managing Director and Interview Expert, Rick Ducey, chats with the President and Founder of Social News Desk, Kim Wilson. Social media…
- Leading Local Insights
Building Rate Cards for the Pandemic
This Podcast features an interview between BIA's Managing Director, Rick Ducey, and Revenue Analytics Director of Media Vertical, Emilee Bond. In it they…
- Leading Local Insights
News SEO: Getting Your Digital News to Rank Higher in Search
Listen to BIA’s Managing Director, Rick Ducey, discuss effective SEO tactics for local news publishers with search expert Andrew Shotland. In this episode…
- Leading Local Insights
Online Gambling Presents a New Billion in Local Revenue Opportunity
Listen to BIA’s Chief Economist and SVP, Mark Fratrik, explain how legal Online Gambling in several U.S. states is presenting a new opportunity for local ad…
- Leading Local Insights
Ad Spend within the Super Vertical Road Trips
In partnership with SalesFuel this year, BIA is conducting a monthly Local Digital Event Series covering key verticals of interest to advertisers and…
- Leading Local Insights
Financial Services Businesses and Local Media
In this episode, BIA's Managing Director, Rick Ducey, discusses the trends in the local Financial Services market. He covers BIA's forecast for financial…
- Leading Local Insights
Legal Services’ Ad Spend Activity
In this episode, BIA’s industry analyst Suzanne Ackley examines the ad spend activities of businesses in the Legal Services vertical. Suzanne defines the types…
- Leading Local Insights
Getting Your Share of the Ad Wallet
Listen to BIA’s CEO and Founder, Tom Buono, talk about a topic very important to him and the core of BIA’s service to clients: the best way to define your…
Leading Local InsightsHome Services
In partnership with SalesFuel this year, BIA is conducting a monthly Local Digital Event Series covering key verticals of interest to advertisers and…
- Leading Local Insights
OTT in the Local Media Ecosystem
In this podcast BIA's Managing Director Rick Ducey talks about ad-supported OTT or Over the Top TV that offers long-form premium video content streamed to TV…