Latest / Leading Local Insights
Local Media Ad Revenue Eyes the Finance, Retail and Automotive Verticals
After taking all continuing COVID effects into consideration, BIA estimates $173.3 billion in total local advertising this year. That is a $17.8 billion increase from 2021. So, who’s spending these ad dollars?
Get a CEO perspective on local advertising in this podcast. BIA’s CEO Tom Buono, and SalesFuel’s CEO C. Lee Smith, discuss their expectations for the Finance, Retail and Automotive verticals. Each has strong implications for 2022, while also being the top spenders in the PC/Laptop media channel. According to BIA estimates, PC/Laptop* is projected to experience a tremendous growth rate…
The skinny
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