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Measurement vs. Currency with Lisa Ciancarelli
The ongoing debate between measurement and currency is one that continues to need to be discussed. In this podcast, our guest Lisa Ciancarelli, VP of Insights & Analytics at VideoAmp, brings clarity and foresight to the forefront.
This podcast discussion addresses many current issues facing the media industry such as the definitions and differences between measurement and currency, and the three factors good currency needs to encompass: methodology, transparency, and alignment and representation.
It also answers some key questions: Who is going to pay for these changes, how is all of this…
The skinny
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