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Automotive Disruptions and Expectations: Supply Chains, Tesla, In-Car Advertising
The pandemic has disrupted global supply chains dealing the automotive industry significant blows. Loss of production capacity has led to lost sales and steep declines in ad spending.
Then, there’s the stand-out: Tesla. Tesla is delivering inventory with giga factories in Austin and Berlin, increased sales, higher stock prices, and a new partnership with Hertz. Plus, they’ve done it all without a dollar of advertising. The smart car of the future is bringing together advertising technology, changing in-car consumer behaviors, and a desire for marketers to reach consumers in cars. This all…
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