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Vertical Ad Spend: Digital Event Series Takeaways
This year, BIA and SalesFuel have partnered to produce a monthly Digital Event Series that track the digital ad spend by important verticals.
In this podcast BIA’s CEO Tom Buono is joined by SalesFuel CEO C. Lee Smith to review key takeaways from the verticals covered in the first half of the year (i.e., Home Services, Restaurants, Tier 3 Auto, Realtors, Hotels and Museums, Lawyers & Accountants and many more.)
As Tom and Lee will discuss, most verticals still have a heavy reliance on traditional media, with spend mostly going to direct mail, TV OTA and Radio OTA. But there are strong shifts…
The skinny
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