Latest / Leading Local Insights
Outlook for Local Television in 2022
Local TV is estimated to generate $23.3B in 2022. Key verticals for this media channel include political, gambling ads, and auto. Plus, the growth of CTV is having a positive effect.
Listen to this podcast to hear BIA’s Rick Ducey and Mark Fratrik share data highlights from BIA’s ad forecast, along with insights and recommendations for local TV.
The skinny
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