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Audio is the New Radio: Insights from Pierre Bouvard on this Key Industry Transition
The radio industry is morphing into the “audio” industry as leading groups reach across broadcast and digital platforms to reach and serve audiences and advertisers.
In this episode, our guest is Pierre Bouvard, chief insights officer for Cumulus Media/Westwood One. He offers a sense of what he’s seeing in the marketplace and where we’re headed in 2022. He describes the strategies and data driving the industry transition from “radio” to “audio.” Plus, he shares compelling data about how local audio is finding strengths even as the pandemic keeps going on. Listen now, and you’ll also hear five…
The skinny
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