Latest / Leading Local Insights
Ad Dollars and Black Owned Radio Stations: Details from Historic Report from NABOB and BIA
NABOB has teamed with BIA to provide a detailed analysis of Black Owned radio stations. The goal of the report is to shine a light on advertising dollars being expended with Black Owned stations.
The first of its kind, the report delivers summary statistics and granular details useful for marketers, agencies, policy makers, broadcasters, and other industry leaders. It includes a detailed analysis of Black Owned radio stations, including specific station revenue and audience metrics.
In this podcast, BIA’s Managing Director, Rick Ducey, speaks with NABOB’s President and CEO Jim Winston about…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.