Latest / Leading Local Insights
From Inventory to Impact: The Shift to Outcome-Driven Media Sales
If you're navigating the shift from traditional media to integrated digital sales or looking to unlock new revenue growth, this episode provides a clear, actionable roadmap as BIA’s Rick Ducey talks with Stephanie Slagle, Chief Revenue Officer-Graham Media Group, about how sales teams are transforming for today’s market.
At the center of their conversation is recognition of a clear shift: moving from selling inventory to delivering outcomes.
Stephanie shares practical insights on leading through change, overcoming resistance, and building high-performing, digitally fluent sales teams. She…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.