Shows / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Lucas and Luna navigate the shifting landscape of influencer marketing, where creator-brand partnerships now rival traditional ad spend. This show examines how sponsorship deals are structured, from flat fees to revenue-sharing models, and how platforms like TikTok, Instagram, and YouTube shape the metrics that matter. Lucas draws on recent examples—such as the FTC's updated endorsement guidelines, the rise of micro-influencers in niche verticals, and the economics behind affiliate…
Episodes
Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement DealsWhy Influencers Are Now Buying Their Own Talent Agencies
In this episode of Influencer Marketing with Fexingo, Lucas and Luna unpack the surprising trend of top creators acquiring talent agencies outright. Using the…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Buying Their Own Customer Data Sets
In this episode, Lucas and Luna explore a growing trend among top influencers: buying proprietary customer data sets from data brokers and retailers. They…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Domain Names
Episode 111 of Influencer Marketing with Fexingo explores a surprising trend: top creators are quietly acquiring their own domain names and building…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Selling Merchandise Through Vending Machines
In episode 110 of Influencer Marketing with Fexingo, Lucas and Luna explore a surprising new retail channel: influencer-branded vending machines. They break…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Using Syndication Deals to Expand Reach
Episode 109 of Influencer Marketing with Fexingo explores how top creators are moving beyond single-platform content and signing syndication deals to…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Licensing Their Brands to Third Parties
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a growing trend where top influencers license their brand names and content…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Buying Their Own Production Studios
In this episode, Lucas and Luna explore the growing trend of top creators investing in physical production studios, using Emma Chamberlain's 2026 Studio…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Launching Their Own Venture Capital Funds
In this episode, Lucas and Luna explore how top creators including MrBeast, Emma Chamberlain, and Casey Neistat are moving beyond brand deals into venture…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Building Their Own Ad Exchanges
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the latest verticalization trend: influencers launching their own programmatic ad…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Building Their Own Ad Exchanges
Influencer marketing is entering a new phase: creators are no longer satisfied renting access to their audiences through brand deals. They are building their…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Ad Inventory on Programmatic Exchanges
In this episode, Lucas and Luna explore a growing trend in influencer marketing: creators buying their own ad inventory on programmatic ad exchanges. Rather…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Now Selling Entire Product Lines to Retailers
Episode 102 of Influencer Marketing with Fexingo: Lucas and Luna explore a major shift in creator commerce: influencers are no longer just launching single…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Buying Their Own TV Networks
This episode explores the latest evolution in creator entrepreneurship: influencers launching their own direct-to-consumer TV networks. Lucas and Luna break…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Their Own Factories
In episode 100, Lucas and Luna explore a growing trend: top influencers are moving beyond brand deals and merch lines to acquire their own manufacturing…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Opening Their Own Retail Stores
Episode 99 of Influencer Marketing with Fexingo dives into the surprising rise of influencer-owned retail stores. Lucas and Luna explore why creators like Emma…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Hiring Their Own Data Scientists
Episode 98 of Influencer Marketing with Fexingo dives into the trend of top creators hiring dedicated data scientists, moving beyond agency-provided analytics…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Their Own Media Agencies
In episode 97 of Influencer Marketing with Fexingo, Lucas and Luna explore a new trend: top creators are acquiring boutique media agencies to internalize…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Buying Their Own Insurance Policies
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the rising trend of influencers purchasing their own liability and business…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Their Own Delivery Networks
When a beauty influencer's limited-edition lip kit sold out in 12 minutes last quarter, the fulfillment partner couldn't keep up. Orders took three…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Buying Their Own Factories
In Episode 94 of Influencer Marketing with Fexingo, Lucas and Luna explore a surprising trend: top creators are moving beyond licensing deals and actually…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Factories
This episode of Influencer Marketing with Fexingo explores a shift from brand deals to ownership. Lucas and Luna discuss why top creators like Emma…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Their Own Ad Servers
Episode 92 dives into the latest power move from top creators: buying their own ad servers. Lucas and Luna unpack why influencers like the fitness creator who…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Their Own TV Spots During Live Sports
On this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the rise of influencers buying 30-second ad spots during live sports broadcasts…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Now Hire Their Own Creative Directors
In episode 90 of Influencer Marketing with Fexingo, Lucas and Luna explore the rise of the influencer creative director. Once a role reserved for brand-side…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Hiring Fractional CFOs
Episode 89 of Influencer Marketing with Fexingo: Lucas and Luna explore why top creators are hiring fractional CFOs to manage the financial complexity of their…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Influencer Led Product Design Is Reshaping Brand Strategy
Episode 88 of Influencer Marketing with Fexingo explores how brands are handing over product design decisions to influencers and their communities. Lucas and…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Buying Retail Media Ad Space
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a new frontier: influencers purchasing ad space directly within retailer-owned…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Franchising Their Personal Brands
This episode explores a new trend: influencers franchising their brand identity to other creators. Instead of licensing a name, they sell a full operating…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Launching Their Own Credit Cards
Episode 85 of Influencer Marketing with Fexingo dives into the latest trend: influencers co-branding credit cards with fintech partners. Lucas and Luna unpack…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Now Make Their Own TV Commercials
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a growing trend: influencers producing their own high-quality TV-style…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Their Own TV Spots During Live Sports
Episode 83 of Influencer Marketing with Fexingo: Lucas and Luna dive into a fast-growing trend — influencers buying 15- and 30-second TV ad slots during live…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Buying Their Own Influencers
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a surprising new trend: top-tier influencers hiring and paying smaller creators to…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Brands Are Buying Influencer Digital Twin Licenses
Episode 81 dives into the emerging practice of brands licensing an influencer's digital twin — a 3D or AI-generated replica — for use in ads, virtual…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Brands Now Embed Influencer Content Into Retail Media Networks
Episode 80 of Influencer Marketing with Fexingo explores a fast-growing trend: brands are taking influencer content—Instagram posts, TikTok videos, YouTube…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Doing Their Own Creative Testing
In this episode of Influencer Marketing with Fexingo, Lucas and Luna dive into the growing trend of influencers running their own A/B creative tests before…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Their Own Data Centers
In this episode, Lucas and Luna explore the surprising new frontier of influencer marketing: creators buying their own data centers. As platforms like TikTok…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Brands Are Buying Influencer Retirement Funds
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore a fresh trend: brands are now purchasing influencer retirement funds as part of…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Brands Are Buying Influencer Retirement Funds
In episode 76 of Influencer Marketing with Fexingo, Lucas and Luna explore a new trend: brands are setting up retirement funds specifically for their top…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Now Hire Their Own Measurement Auditors
In episode 75 of Influencer Marketing with Fexingo, Lucas and Luna explore a growing trend: top creators hiring third-party measurement auditors to verify…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Now Use Private Podcast Channels
Lucas and Luna unpack a fast-growing trend in influencer marketing: private podcast channels. Instead of public feeds, creators are using password-protected or…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Buying Podcast Ad Slots
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the latest trend: influencers purchasing podcast ad slots directly from…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Their Own Billboards
This episode explores the surprising trend of top creators leasing physical billboard space in major cities like New York and Los Angeles. Lucas and Luna break…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Now Sell Their Own Stock
In this episode, Lucas and Luna explore a surprising new trend in influencer marketing: creators are tokenizing their future earnings and selling shares to…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Publishing Their Own Media Kits
Episode 70 of Influencer Marketing with Fexingo. Lucas and Luna examine a growing trend: influencers creating their own professional media kits, modeled on…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencer Contracts Now Include Right-to-Audit Clauses
In this episode of Influencer Marketing with Fexingo, Lucas and Luna dive into the growing trend of right-to-audit clauses in influencer contracts. They…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Brands Now Pay Influencers in Equity Instead of Cash
Influencer marketing is shifting from fee-for-post to equity partnerships. This episode examines how creators like MrBeast and Emma Chamberlain have taken…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Now Hire Their Own Media Negotiators
In episode 67 of Influencer Marketing with Fexingo, Lucas and Luna explore the rising trend of influencers hiring dedicated media negotiators to handle…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Building Their Own Data Clean Rooms
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the growing trend of influencers constructing their own data clean rooms —…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Stake in Their Own Brands
Lucas and Luna explore a growing trend in the creator economy: influencers using their own capital to buy equity in the direct-to-consumer brands they promote…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Brands Now Auction Influencer Slots Like Media Buys
Influencer marketing is moving from flat-fee deals to real-time auctions. This episode unpacks how platforms like Shopify Collabs and CreatorIQ now let brands…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Local TV Ad Slots During Reruns
Lucas and Luna explore a surprising new trend: influencers buying remnant TV ad inventory during late-night reruns and weekend mornings. They break down how…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
The TikTok Shop Affiliate Fee Explosion
Lucas and Luna break down how TikTok Shop's new affiliate fee structure is reshaping creator earnings and brand strategy. Using the example of a beauty…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Now Use Personalized Video at Scale
Episode 61 of Influencer Marketing with Fexingo dives into the rise of personalized video campaigns. Lucas and Luna explore how creators are using tools like…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Influencers Are Buying TV Ad Slots During Major Events
Episode 60 of Influencer Marketing with Fexingo explores a surprising new frontier: creators buying national television ad slots during major live events…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Now Run Carpet Bomb Campaigns
Episode 59 of Influencer Marketing with Fexingo. Lucas and Luna dig into the quiet rise of 'carpet bomb' influencer campaigns — where a brand floods…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Launching Their Own Talent Agencies
Lucas and Luna explore a growing trend in creator economy: influencers launching their own talent management agencies. They break down the case of Emma…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Now Hiring Union Advisors
On Episode 57 of Influencer Marketing with Fexingo, Lucas and Luna dive into the growing trend of influencers partnering with union advisors and entertainment…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Building Their Own Ad Networks
In this episode, Lucas and Luna explore a growing trend in influencer marketing: creators building private ad networks to sell their own ad slots directly to…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Becoming Fractional CMOs
In episode 55 of Influencer Marketing with Fexingo, Lucas and Luna unpack the growing trend of influencers stepping into fractional Chief Marketing Officer…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencer Escrow Accounts Are Becoming Standard
As influencer marketing deals hit seven figures, a quiet infrastructure is emerging: escrow accounts for creator-brand partnerships. Lucas and Luna examine why…