Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Their Own TV Spots During Live Sports
On this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the rise of influencers buying 30-second ad spots during live sports broadcasts. With the cost of a Super Bowl local spot down to $100,000 and national sports ad inventory opening up via programmatic exchanges, top creators are skipping brand deals and going straight to TV. The hosts break down the economics: a million-dollar viewership during a Sunday NFL game, cost per mille of $20-30, and how influencers like a fitness creator named Jake Benson bought a spot in a regional NBA broadcast to promote his app. They…
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