Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Now Sell Their Own Stock
In this episode, Lucas and Luna explore a surprising new trend in influencer marketing: creators are tokenizing their future earnings and selling shares to fans. They discuss the case of a mid-tier YouTuber who raised $1.2 million by selling 'creator bonds' pegged to ad revenue, and the SEC's recent no-action letter that opened the door. The hosts break down how these instruments work, who buys them, and what it means for the traditional sponsorship model. They also examine the risks—what happens if a creator's audience shrinks? And they touch on a parallel movement in…
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