Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Influencers Are Buying TV Ad Slots During Major Events
Episode 60 of Influencer Marketing with Fexingo explores a surprising new frontier: creators buying national television ad slots during major live events. Lucas and Luna break down why creators like MrBeast and Emma Chamberlain are investing in 30-second spots during the Super Bowl, the Oscars, and the NBA Finals. The hosts walk through the economics — how a 30-second spot costs $7 million during the Super Bowl but creators can hedge risk by selling fractions to brand partners. They also discuss the audience data play: creators use the TV slot to drive viewers to their own platforms, where…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.