Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Building Their Own Ad Exchanges
Influencer marketing is entering a new phase: creators are no longer satisfied renting access to their audiences through brand deals. They are building their own programmatic ad exchanges, selling ad space on their channels directly to advertisers via real-time bidding. Lucas and Luna break down how this works, who is doing it, and what it means for the $20 billion influencer industry. They walk through the technical stack — from supply-side platforms to header bidding — and discuss a concrete case: MrBeast's Feastables running its own exchange to let other brands buy inventory alongside…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.