Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Now Run Carpet Bomb Campaigns
Episode 59 of Influencer Marketing with Fexingo. Lucas and Luna dig into the quiet rise of 'carpet bomb' influencer campaigns — where a brand floods a niche with dozens of micro-creators in a single week, saturating feeds so thoroughly that the product feels unavoidable. Using the example of a DTC skincare brand called Dew Drench that ran 47 simultaneous Instagram Reel sponsorships in January 2026, they break down the strategy behind the saturation, the data showing a 12x return on ad spend compared to traditional broad-reach influencer deals, and the risks of consumer backlash…
The skinny
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