Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Factories
This episode of Influencer Marketing with Fexingo explores a shift from brand deals to ownership. Lucas and Luna discuss why top creators like Emma Chamberlain, MrBeast, and virtual influencer Lil Miquela are moving beyond licensing and into manufacturing. Emma Chamberlain's coffee company now owns its roasting facility in LA, giving her control over margins and supply chain. MrBeast's Feastables built a dedicated chocolate plant in Chicago, cutting per-unit costs by 40%. Even Lil Miquela's merch is produced in-house by Brud's own factory. Lucas breaks down the economics…
The skinny
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