Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencers Are Buying Their Own Ad Inventory on Programmatic Exchanges
In this episode, Lucas and Luna explore a growing trend in influencer marketing: creators buying their own ad inventory on programmatic ad exchanges. Rather than just negotiating flat-rate sponsorships, top influencers now bid on display and video placements targeted to their audience demographics, often paying less per impression than a brand would. The hosts break down how one mid-tier fashion influencer with 400,000 followers spent $8,000 on open-exchange placements to promote her launch and saw a 12x return on ad spend thanks to retargeting her existing followers. Lucas explains the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.