Shows / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Lucas and Luna navigate the shifting landscape of influencer marketing, where creator-brand partnerships now rival traditional ad spend. This show examines how sponsorship deals are structured, from flat fees to revenue-sharing models, and how platforms like TikTok, Instagram, and YouTube shape the metrics that matter. Lucas draws on recent examples—such as the FTC's updated endorsement guidelines, the rise of micro-influencers in niche verticals, and the economics behind affiliate…
Episodes
Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement DealsWhy Influencers Are Becoming Fractional CMOs
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the rise of influencers as fractional chief marketing officers for emerging…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Content Licensing Is Redefining Brand Ownership
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the rising trend of brands licensing influencer content for use beyond the…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Contracts Now Include Audience Fatigue Clauses
Episode 51 of Influencer Marketing with Fexingo dives into audience fatigue clauses — a new contract provision that caps how many times a creator can post…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Creators Are Now Funding Their Own Content Studios
In this milestone 50th episode of Influencer Marketing with Fexingo, Lucas and Luna explore the creator studio boom: how top influencers are moving beyond…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Buying Back Their Original Content
In this episode, Lucas and Luna explore a growing trend in influencer marketing: creators buying back the rights to their early content from former management…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Creators Now Negotiate Shelf Life Into Sponsorships
Influencer marketing has a shelf-life problem: most sponsored content peaks in 48 hours, then vanishes. This episode examines how top creators are rewriting…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencer Creators Now Study Cinematography
In episode 47 of Influencer Marketing with Fexingo, Lucas and Luna explore the surprising rise of cinematography skills among top creators. They break down how…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Brands Use Influencer-Led Customer Feedback Loops
In this episode, Lucas and Luna explore how brands are formalizing influencer-led customer feedback loops, moving beyond casual product seeding to structured…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Brands Use Influencer-Led Customer Feedback Loops
Episode 45 of Influencer Marketing with Fexingo explores the hidden machinery behind influencer-led customer feedback loops. Lucas and Luna unpack how brands…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Brands Now Use Influencer-Led Customer Returns Analysis
This episode dives into a growing trend in influencer marketing: brands using creator-driven return data to refine product design and marketing. Lucas and Luna…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
When Influencer Campaigns Use Dynamic Pricing in Brand Deals
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore how influencer brands are now using dynamic pricing strategies for their sponsored…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Brands Use Influencer-Led Product Returns Data
Episode 42 of Influencer Marketing with Fexingo digs into a growing trend: brands using influencers to gather detailed product returns data — beyond just…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Campaigns Are Using Generative AI Avatars
Episode 41 of Influencer Marketing with Fexingo dives into how brands are now using generative AI to create digital avatars that front influencer campaigns…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Campaigns Secretly Use Dynamic Creative Optimization
Episode 40 dives into dynamic creative optimization (DCO) in influencer marketing — a technique where brands automatically swap ad elements like headlines…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Campaigns Now Use Dynamic Pricing in Brand Deals
Episode 39 of Fexingo's Influencer Marketing podcast digs into a pricing trend quietly reshaping creator deals: dynamic pricing based on audience…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Influencer Exit Strategies Hidden Contract Clauses
When a creator makes it big, the brand deal they signed two years ago can become a trap. Episode 38 of Influencer Marketing with Fexingo digs into the rise of…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Brands Use Influencer-Led Market Research
Lucas and Luna explore a fresh angle in influencer marketing: brands now paying creators not just for posts, but for structured market research. They dive into…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Agencies Are Using Synthetic Audiences
Influencer marketing relies on audience data, but agencies are now building synthetic audiences—AI-generated demographic profiles that simulate real follower…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
The Unpaid Labor Behind Influencer Campaigns
In episode 35 of Influencer Marketing with Fexingo, Lucas and Luna unpack a hidden cost in influencer deals: the months of unpaid pitch work, content…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Brands Use Pop-Ups as Marketing Funnels
In this episode, Lucas and Luna explore how influencer-led brands are using pop-up retail stores not just for revenue, but as data collection and…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Agencies Are Building Their Own Media Networks
In episode 33 of Influencer Marketing with Fexingo, Lucas and Luna explore a growing trend: influencer agencies pivoting from talent management to in-house…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Marketing Is Integrating With Retail Point of Sale
Episode 32 dives into a new frontier for influencer marketing: the point of sale. Lucas and Luna explore how brands like Ulta Beauty and Sephora are embedding…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Brands Are Launching Their Own Product Lines
Influencer marketing is evolving beyond sponsored posts. This episode examines the growing trend of influencers and creator agencies launching their own…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Deals Now Include Longevity Bonuses
Lucas and Luna explore the newest trend in influencer contracts: longevity bonuses that reward creators for staying with a brand across multiple campaigns, not…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Deals Now Include Equity Ownership
Lucas and Luna explore a growing trend in influencer marketing: creators demanding equity instead of flat fees. Using the case of a beauty influencer who…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Contracts Now Include AI Voice Rights
Lucas and Luna dive into the latest frontier in influencer marketing: AI voice licensing. As synthetic voice technology matures, creators are signing deals…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Campaigns Now Embed Shoppable Links Into Live Streams
Influencer marketing has a new frontier: live shopping. Lucas and Luna unpack how creators are embedding shoppable links directly into TikTok Live and YouTube…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Campaigns Are Using AR Filters for Brand Engagement
Episode 26 of Influencer Marketing with Fexingo dives into the rising use of augmented reality filters in influencer campaigns. Lucas and Luna explore how…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Marketing Now Targets Gen Z Through Niche Communities
In this episode, Lucas and Luna explore how influencer marketing is shifting from broad reach to niche community targeting, specifically to engage Gen Z. They…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Micro-Influencers Are Outperforming Mega-Creators
Episode 24 of Influencer Marketing with Fexingo dives into the surprising data behind micro-influencers — creators with 10,000 to 100,000 followers — who now…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Marketing Is Moving Into Offline Events
In this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the growing trend of influencers hosting or headlining offline events—from pop-up…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Fraud Detection Is Changing Brand Deals
In this episode, Lucas and Luna dive into the rising problem of influencer fraud—fake followers, engagement bots, and view inflation—that costs brands billions…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencer Deals Now Include Revenue Share Clauses
Influencer marketing is shifting from flat-fee sponsorships to revenue-share models where creators get a percentage of sales generated by their posts. This…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Agencies Vet Brand Partnerships Behind the Scenes
Ever wonder how top influencer agencies decide which brand deals to accept and which to pass on? This episode takes you inside the vetting process at a major…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Campaigns Now Rely on Creator-Only Data
In this episode, Lucas and Luna explore how influencer campaigns are shifting away from traditional demographic data like age and location toward creator-only…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencer FTC Disclosures Are Getting Disrupted
Episode 18 of Influencer Marketing with Fexingo digs into the quiet but massive shift in how the Federal Trade Commission is policing influencer endorsements…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Campaigns Now Rely on Creator-Only Data
Lucas and Luna unpack a shift that's quietly reshaping influencer marketing: brands are moving away from third-party demographic overlays and demanding…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Deals Now Include Performance Bonuses
In this episode, Lucas and Luna explore the rise of performance-based bonuses in influencer sponsorship contracts. Taking the beauty brand Glossier as a case…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Marketing Is Reshaping Live Commerce
In this episode, Lucas and Luna explore how live commerce—pioneered by platforms like Taobao Live in China—is reshaping influencer marketing in the US. They…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Brand Safety Algorithms Are Killing Creator Revenue
Lucas and Luna investigate the hidden war between brand safety algorithms and influencer income. Using the real example of a food creator whose sourdough…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Inside the $500 Million Influencer Agency That Brands Can't Ignore
Lucas and Luna unpack the rise of influencer marketing agencies that are scaling like talent management firms—with a specific focus on one that now manages…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
The Hidden Economics of Brand Ambassador Contracts
In this episode, Lucas and Luna break down the economics of brand ambassador contracts, moving beyond one-off sponsored posts to examine how long-term…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Agencies Are Using Data to Predict Viral Potential
Lucas and Luna explore the rise of predictive data analytics in influencer marketing. They dive into how agencies like CreatorIQ and HypeAuditor use machine…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
When Influencer Campaigns Collide With Election Season
With the US midterm primaries heating up in mid-2026, Lucas and Luna explore a new and awkward frontier in influencer marketing: political sponsorship. They…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencers Are Becoming Their Own Media Companies
In this episode, Lucas and Luna explore the growing trend of influencers launching their own media properties—newsletters, podcasts, and video channels—to own…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencer Campaigns Are Moving to Podcasts
Episode 8 of Influencer Marketing with Fexingo examines why brands are shifting influencer sponsorship budgets from Instagram and TikTok into podcast…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencer Contracts Now Include AI Clone Clauses
Lucas and Luna break down the newest battleground in influencer marketing: AI clone rights. With synthetic media tools now cheap enough for any creator to…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Authenticity Is the New Currency in Influencer Marketing
Lucas and Luna dig into the growing backlash against polished, agency-approved influencer content. Using the May 2026 collapse of a major beauty brand's…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Fashion Brands Go Wrong With Influencer Campaigns
Lucas and Luna dive into a specific failure in influencer marketing: Fashion label Lirika Matoshi's 2024 campaign that spent $400,000 on mega-influencers…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Brands Measure Influencer ROI Beyond Likes
Episode 4 of Influencer Marketing with Fexingo moves past vanity metrics. Lucas and Luna break down how brands like Sephora and Audible actually measure return…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Micro-Influencers Beat Celebrities on Engagement
Lucas and Luna dig into the surprising ROI of micro-influencers—creators with 10,000 to 100,000 followers. Lucas cites a 2025 study showing micro-influencers…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Influencer Marketing at 15 Million Followers
Lucas and Luna break down the economics of influencer marketing at scale—using the recent 'unboxing influencer' trend as a case study. They explore…
- Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
The Creator Economy Is a Venture Asset Class Now
In the debut episode of Influencer Marketing with Fexingo, Lucas and Luna look at a single number: the $100 million that the venture firm a16z has deployed…