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How Influencer Contracts Now Include AI Voice Rights
Lucas and Luna dive into the latest frontier in influencer marketing: AI voice licensing. As synthetic voice technology matures, creators are signing deals that let brands use AI-generated versions of their voices for ads, customer service bots, and even video game characters. Lucas breaks down a recent landmark contract between a top beauty influencer and a voice AI startup, valued at $2.4 million for a five-year license. They discuss the ethical and legal questions: Who owns the voice? What happens if the influencer's public persona changes? And how are agencies vetting these clauses?…
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