Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Marketing Now Targets Gen Z Through Niche Communities
In this episode, Lucas and Luna explore how influencer marketing is shifting from broad reach to niche community targeting, specifically to engage Gen Z. They discuss the case of a skincare brand that partnered with micro-influencers in the 'skin positivity' corner of TikTok, achieving a 12 percent engagement rate versus the industry average of 3 percent. The hosts break down why Gen Z values authenticity and community over celebrity endorsements, how brands are using data to identify these micro-communities, and the role of platforms like Discord and Substack in fostering deeper…
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