How Influencer Agencies Are Building Their Own Media Networks

Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals · Jun 5, 2026 · 9m · transcript

In episode 33 of Influencer Marketing with Fexingo, Lucas and Luna explore a growing trend: influencer agencies pivoting from talent management to in-house media networks. They examine the case of Night, a Los Angeles agency that launched its own content studio and subscription channel last year, now generating 40% of its revenue from owned media rather than traditional brand deals. Lucas walks through the economics—how Night pools creator audiences, sells direct-to-advertiser sponsorships, and retains margins that would normally go to platforms. Luna challenges whether this model actually…