Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Influencer Marketing at 15 Million Followers
Lucas and Luna break down the economics of influencer marketing at scale—using the recent 'unboxing influencer' trend as a case study. They explore why a creator with 15 million followers might make less from a single sponsored post than a niche creator with 200,000, and how the market is shifting toward performance-based deals. Along the way, they discuss the role of agencies like Open Influence and the tension between authenticity and ad revenue. A concrete, numbers-driven look at the machinery behind the posts you scroll past.
#InfluencerMarketing #CreatorEconomy #Sponsorships…
The skinny
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