Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Influencer Campaigns Are Using AR Filters for Brand Engagement
Episode 26 of Influencer Marketing with Fexingo dives into the rising use of augmented reality filters in influencer campaigns. Lucas and Luna explore how brands like Sephora and Nike are partnering with creators to build custom AR experiences on Instagram and TikTok. They discuss the surprising engagement metrics — including dwell times 3x longer than standard video ads — and the shift from passive viewing to active participation. The hosts also break down why AR filters create deeper brand recall and how smaller creators are using them to land deals. Plus: what the technology costs, and…
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