Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
Why Influencer Contracts Now Include AI Clone Clauses
Lucas and Luna break down the newest battleground in influencer marketing: AI clone rights. With synthetic media tools now cheap enough for any creator to license a digital twin, brands and talent agents are rewriting contracts on the fly. Lucas walks through the specific clause that talent lawyer Maya Chen inserted into a recent seven-figure deal with a beauty brand — and why both sides fought over a single sentence about 'perpetual use.' Luna asks whether the clause actually protects creators or just gives platforms a new way to undercut them. The episode also touches on the…
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