Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
The Creator Economy Is a Venture Asset Class Now
In the debut episode of Influencer Marketing with Fexingo, Lucas and Luna look at a single number: the $100 million that the venture firm a16z has deployed into creator-economy startups since 2021. They trace how that money has reshaped the sponsorship market from flat-fee posts to equity-based deals, using concrete examples like a beauty creator who took an equity stake in a supplement brand and a YouTuber who launched a consumer-goods company backed by the same playbook as direct-to-consumer startups. The conversation drills into the tension between authentic content and fiduciary duty to…
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