Latest / Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
How Brands Measure Influencer ROI Beyond Likes
Episode 4 of Influencer Marketing with Fexingo moves past vanity metrics. Lucas and Luna break down how brands like Sephora and Audible actually measure return on influencer partnerships using trackable affiliate links, promo codes, and brand lift studies. They dig into a case where a 50,000-follower micro-creator drove more attributable revenue than a celebrity with 5 million followers because the smaller creator's audience matched the product's niche. The hosts also discuss the rise of 'dark posts'—unpublished ads that look like organic content—and why some brands now…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.